Kasuwa.com announced today that it was rebranding and repositioning
itself to be the largest online retailer in Africa, JUMIA.com. It will
begin operating under the new trade name, JUMIA, effective immediately.
Speaking about the rebrand, co-founder Tunde Kehinde said, “It has
become necessary to accelerate growth and integrate more seamlessly with
the rest of Africa. The new JUMIA is larger and better equipped to
fulfil the growing demand for online shopping in Nigeria.”
Top local and international brands already on the site include Apple, Nokia, Blackberry, Huggies, Clinique, House of Tara and Lego. JUMIA plans to add more categories, including fashion, shoes and computer games, eventually selling over 25,000 items by the end of the year.
To celebrate it’s launch, JUMIA is offering free delivery anywhere in the country and sponsoring a giveaway competition where customers who fill out their profiles in their free accounts stand a chance to win a Samsung Galaxy S3 and other prizes. All the information for the competition is available on the new JUMIA website www.JUMIA.com.ng
Top local and international brands already on the site include Apple, Nokia, Blackberry, Huggies, Clinique, House of Tara and Lego. JUMIA plans to add more categories, including fashion, shoes and computer games, eventually selling over 25,000 items by the end of the year.
To celebrate it’s launch, JUMIA is offering free delivery anywhere in the country and sponsoring a giveaway competition where customers who fill out their profiles in their free accounts stand a chance to win a Samsung Galaxy S3 and other prizes. All the information for the competition is available on the new JUMIA website www.JUMIA.com.ng
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