Pepsi has inked Beyoncé for new a multiyear endorsement deal estimated at $50 million,
The New York Times reports.
But the campaign won't just include TV and radio commercials or
magazine and billboard ads. Beyoncé's image will appear on a
limited-edition run of Pepsi cans and will receive a multi-million
dollar Creative
Development Fund for the co-creation of relevant
consumer content.
The Beyoncé Pepsi can, developed by both parties, will debut in
Europe in March 2013. In recent history, Michael Jackson is the only
other person to have his image appear on a Pepsi can.
Record labels have reduced marketing and promotions budgets so the
Creative Development Fund is especially appealing to a musician. The
fund is expected to support the singer's concerts, videos and photo
shoots, among other ideas, Lee Anne Callahan-Longo, the general manager
of Beyoncé's Parkwood Entertainment, told The New York Times. see ad can after the cut...