The Salvation Army creates anti-abuse ad using 'the dress'

 

though it divided the Internet just last week, the dress is now the centerpiece of a new PSA.
The South African chapter of the Salvation Army created an ad campaign about domestic abuse using the white-gold version of the dress. The image, which features a woman covered in bruises and wearing the dress, states: "The only illusion is if you think it was her choice."

'So clever! Advertising at its best!' was how one user described it while scores of others lauded its 'powerful' message.WoW